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Paolo Sturiale
While it is impossible to deny the severity of the present economic crisis, it is also clear that Europe has many reasons for optimism and hope.

As Europeans we should start looking at our cultural sector as a reservoir of hope, ideas and new economic growth that can lead us out of the crisis. The Europe of tomorrow is only going to be as successful and liveable as the ideas we have to make it grow. We all need master what artists are already good at making more with less, finding fresh new perspectives and exciting new combinations.

Art is not only a pleasurable icing on the cake; it is also a way of thinking and a practice of working innovatively with reality that can inspire us all to do better.


Furthermore, while the crisis is economic and political, it certainly isn't cultural. European cities are right now among the most creative and vibrant in the world. Cities like London, Milan, Paris, Amsterdam, Berlin and Copenhagen are not only major metropolises but also major creative centres with hundreds of thousands employed in the creative industries. By including culture on a much broader level in city planning, social policy and business development, we can create much more economically sustainable, attractive and liveable cities, also working and collaborating with the Arab World.
Paolo Sturiale
Dear members, friends and sponsors,

I would like to open a discussion about the importance and the role of art and culture in business.
Whether you are an art lover, a collector, a successful entrepreneur or both, you need to consider a few important issues.

I am utterly convinced that a cultural life and experience of quality is of paramount importance not only for the regions we live in and its citizens but also for the well being and success of its economy.
Therefore industry and business need to go hand in hand with cultural initiatives in order to elevate the region and its profile. I cannot emphasis strongly enough the benefits that can be gained by companies and private initiative takers in embracing the art industry that has at it core a wealth of creativity, originality and moments of spontaneous geniality.

Of course, there is much more to be said about it, so I would like you to share your thoughts as well.

Soon, I will start covering other aspects of the relation between culture and business, including:
- social responsability
- crossing cultures
- securing investments
- supporting government culture initiaves
- promoting the country abroad through cultures and local excellences

Looking forward to hearing your feedback,
all the best,
Paolo Sturiale

Amet Kianin
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